5th Avenue Electric wanted to give the impression of “a higher class of service” from an electrical contractor. We decided to go with a more retro style to further reinforce the kind of hands on service you don’t see any more.
The business card uses a foil coating with a style reminiscent of the electrical plates on an installed system.
The logo received an Award of Distinction (Silver) from the 19th Annual Communicator Awards and an Honorable Mention from the 2012 Marcom Awards. The business card received a Gold Award from the 2012 Marcom Awards and a Bronze ADDY from the Inland Empire Chapter.
Temple Court Senior Care is the primary location of 4 separate residential senior care facilities. The owner wanted to include the humming bird as well as keep the typography clean to use for the other names of the locations.
Fit Sexy Mom was started as an online blog dedicated to letting women know they can be all three. The owner asked specifically for a logo with a silhouette which would speak to moms and tell them they can work out and be fit while including their child.
This logo received a Bronze ADDY Award in 2013 from the Inland Empire chapter.
Kuebler & Associates has roots in Southwest Riverside County dating back to the early 1950’s. The original iteration serviced agricultural clients near Perris, CA and eventually opened a branch in the Temecula area. The current president, Joseph Kuebler, joined in 1977 as partner and gained sole control 5 years later. Through different partnerships the firm evolved to what eventually became Kuebler & Associates in 2010.
Wanting to always be forward looking, Kuebler came to me to update their identity. With so many loyal, older clients, they wanted something to appeal to a wider as well as younger demographic.
The resulting logo and supporting pieces have gone on to win 4 design awards—three being top honors.
Rilynn is actual the parent company representing the several business activities of its owner. The professional building is a collection of offices which house these businesses as well as others paying rent. Rilynn’s owner wanted the symbol of a well to communicate the idea of constantly available resources to its businesses and clients.
In meeting with Richard Olson and his team, he requested an icon which can be used in support of his separate divisions. One being Veterans Advocacy Associates. The logo should stand on its own, of course, and communicate his values of helping individuals who see their coming retirement be prepared. Richard Olson’s goal is to put them at ease and work with whatever situation they may be in to ensure a comfortable retirement.
Veteran’s Advocacy Associates (VAA) helps elderly veterans “one at a time” to obtain the benefits they deserve for serving our country through the Veterans Affairs Aid and Attendance – Improved Pension Benefit Program. Richard Olson, the company’s founder, has been helping these veterans for years, receiving recognition from a local senator and congressional awards.
D2 Acquisitions is a collections company. Now, before you come at me for “helping those people who call and yell at me during dinner” let me say that they’re a little different. Their first step is to examine the debtors and find out if it’s even worth the creditor’s time. I believe “you can’t get water from a stone” came up at least once in the interview process. They’re not interested in harassing those who have legitimately lost everything and can’t pay it back. Be wary if they know there’s money to be collected though. The owners are former and practicing lawyers…
Team I.C.E. was born out of the popular Beachbody, multi-level marketing (MLM) program, featuring fitness routines such as P90X and the supplement line Shakeology. Customers who use the Beachbody associated programs are encouraged to become coaches themselves in order to promote the products and healthy lifestyle to others. While I’m usually tentative about working with MLM’s, in this case, the coach was an old friend from high school who I’ve kept in touch with on Facebook as she changed her life. When she approached me about developing a logo and website, I knew she was serious about her lifestyle as well as helping others.
The Boys & Girls Clubs are constantly fighting misconceptions. Many people believe they get federal money or funding from the national organization. Others believe they are simply for child care. In reality the Boys & Girls Clubs are funded almost completely from local donors and are constantly holding fundraising events. Many are quite entertaining. The other reality is The Clubs offer many programs—such as music, sports, and after school tutoring—all focused on creating great futures for the clubs’ members.
Since 2009, the Rotary Club of Old Town Temecula has coordinated a local talent competition to support the Boys & Girls Clubs of Southwest County. In 2010, I was asked if I could donate my time to design the marketing pieces for the event. I had been looking for a pro-bono project and thought this was a perfect match. I’ve always had a heart for serving and to help these kids fulfill their passion of performing was an exciting though.
Coworking is a misunderstood new industry. Many people think of it simply as shared office space but it can, and should, be much more. The essence behind coworking is community and collaboration. Members don’t just share an office space they share ideas and can even inspire each other. They can pay for access from one day a week to five. They can hang out on the couches, pull some tables together and work as a group, or get some privacy in a cubicle or conference room. The large open spaces encourage collaboration and interaction. This is the main inspiration for the identity for Coworking Connection.
Kristy does handmade crafts and sells them at fairs and on her website. The identity was designed to have a handmade look so the enclosure is not symmetrical and the supporting typeface is meant to echo the stitched lettering on some products.
Elisa was actually the first person I met when starting business. We were both newbies at a Chamber networking event. While we didn’t work together for another year we kept in touch and saw each other at networking events along the way. I was honored when she called me to create a new look for her young business.
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Nottingham & Associates is a CPA firm in Temecula, run by Jody Nottingham, whose goal is to be a partner to small businesses. Using a CPA to their fullest potential means not just calling them up at tax time but reviewing business plans and purchasing decisions. Having recently split with a former business partner and registering a new name, Nottingham & Associates needed a new look. The goal being to modernize the look and portray professionalism while remaning approachable.
Karolin Di Cristina, the owner of Belle Mariée approached me with a common issue many business face. Their logo was basically not legal to use. Wherever they got it from used clip art for the enclosure and they were concerned they would not be able to use it for their primary mark. The logo also lacked hierarchy making the name of the studio and what they do the same size so, visually, of equal importance. This makes the logo less memorable and less unique. The goal was to develop a new logo which looked similar but was usable in a variety of formats and to update their brochure design.
Computer Max was less of redesign and more of a retooling. From what I understand, the company had a bit of a bad reputation but had been purchased by new owners. Once purchased, they did a sligt redesign but used the same color scheme as the old owners so this final step was to further separate themselves from the previous business. They wanted to have a cleaner look overall as well as relate to the Apple crowd with a certified Apple technician.
The owner of Vortex had just started up business offering mobile laser tag for birthday parties and events. The special guns they use work during the day unlike most laser tag systems and the obstacles are inflatable crates and tanks. Games were called Missions and included the typical Capture the Flag and Survival as well as innovative names like Traitor and Adults vs Kids.